8 Game-Changing Global Trends in Fashion eCommerce

Whether youre planning to start a fashion eCommerce business or you've just started one, there are a lot of things that you should be aware of. One of which is to be updated about the fashion eCommerce trends that you shouldnt ignore as a business owner.

The world of fashion eCommerce can be too competitive, especially since online shopping has become more popular in recent years. With the emergence of many fashion brands, online eCommerce businesses are doing their best to gain partnerships. But if youre new to the industry, knowing the trends can significantly help you become successful.

In this article, well discuss some of the fashion eCommerce trends you shouldnt ignore.

1. AI-Powered Recommendation

Fashion brands are currently utilising the benefits of AI by generating suggestions or recommendations and delivering a personalised experience. Through AI-powered personalisation, the system is aware of your purchase history and behaviour, searches related to fashion, and social media interactions.

However, although the recommendations are helpful enough to guide the consumers into the brands and styles theyll like, another benefit of AI-powered personalisation is that they can have real-time information about their queries and concerns.

So, if your website still doesnt have a chatbot yet, this may be the best time to add one.

2. Virtual Try-Ons

Buying online clothes, shoes, and other fashion accessories can sometimes go wrong, so its when virtual try-ons and Augmented Reality (AR) are implemented. Have you ever tried choosing a lipstick or foundation shape online?

You can find some websites where you can try them as a filter. Although some dont look as real as you can experience in physical stores, you can still have an idea of which shade suits your skin tone. And its not just for makeup, you can also experience 3D shopping using online features.

3. Sustainable and Ethical Practices

Due to what is happening in the environment nowadays, many fashion brands and businesses opt to implement sustainable and ethical practises. And its not just solely because of the environment, since many consumers are supporting fashion brands that are implementing these practises, and brands are doing their best to switch to ethical practises.

Although sustainable practises are usually more expensive, the investment is worth it once the consumers recognise their efforts. So, as a fashion Commerce company, you may want to offer partnerships to those brands practising sustainability.

4. Social Commerce Integration

A fashion eCommerce website shouldnt be the only platform where you feature the products youre selling. Instead, utilising social networking platforms is now relevant to achieve success. Aside from entertainment, social media platforms now offer eCommerce features that fashion brands and eCommerce businesses can use to attract potential buyers and maintain loyal customers.

So, when you hire a fashion creative agency, they should not just be working on your website, but also your social media accounts.

5. Better Mobile Experience

Most online shopping traffic comes from mobile phones, so many fashion eCommerce businesses are investing a lot in their mobile applications. Since a lot of apps are currently fast-loading and easy to access, consumers should also be able to place their orders in just a few clicks.

As mentioned, since youre operating a start-up, hiring a fashion eCommerce agency can help you more than hiring an in-house team, since they have a lot of experience developing the UX and UI of apps and websites.

6. Cross-Border eCommerce Growth

Fashion shoppers are now also embracing brands outside their country. With a better shipping system, they dont need to spend a lot on buying things they love. Usually, consumers opt for brands outside the country that are unique, worth it, and within their fashion taste.

Meanwhile, when it comes to partnering with brands outside your country, you should offer automatic translations in your eCommerce platforms, fast-shipping services, and support various currencies for payment.

7. AI-Generated Content and Virtual Influencers

AI isnt just helpful for personalisation, but also for generating content. It helps improve the product description, fashion editorial copy, and social media content. At the same time, you should also work with virtual influencers, especially since the versions you can have these days are closer to what people look like.

8. Instalment Options

Have you noticed how more and more fashion eCommerce websites are now offering buy now, pay later options? Its a game-changer, especially for younger shoppers who are still relying on their allowance. Now, they can even afford those fashion must-haves without paying everything upfront. Some brands and websites offer payment terms that stretch up to a year!

Final Thoughts

The fashion eCommerce industry is improving more and more, but as a start-up, you should be aware of the current trends, so you can stay in the competition. By considering the trends discussed in this article, you can develop a better fashion eCommerce experience for consumers.

ABOUT THE AUTHOR

Aliana Baraquio is a web content writer at Design and Build Co., a specialist digital agency for fashion and luxury brands that helps clients maximise their digital presence and remain agile in a rapidly changing environment. You can catch her browsing the internet for the latest hairstyles and hair care tips in her free time.