Introduction
A press release format is a powerful tool for getting your company's name out there and increasing exposure. But if you're not sending out the right kind of releases, you're missing out on potential customers and clients. That's why it's important to keep up with best practices in creating successful press releases that will get read by journalists and influencers who can help boost your brand awareness. Here are seven simple changes you can make on your next press release template that will drop response rates dearly:
1. Write a better subject line.
The subject line is the first thing people see when they open your press release. It's not just a formality—it's an opportunity to make a good impression, and you can't afford to miss it.
Your company name should be in the subject line, but don't use it as part of your title or headline. For example: "Widgets Incorporated Announces Increased Sales" isn't going to get anyone excited about reading what follows!
2. Don't lead with a quote.
Don't use quotes to lead with your press release example.
Quotes should be used to support the release, not to lead with. If you're going to include a quote in your press release then make sure it's relevant and has some value for readers who are looking for information on what you've just written about. If not, then don't use quotes at all! The best way I've seen people do this is by putting their own thoughts into words: "I believe that..." or "We think..."
Be careful about including links in any part of their body text - these should only be included if there's no other way around it (such as when referring back again later on down below).
3. Get rid of boilerplate text.
By removing boilerplate text, you’ll be able to add more information about your company and its mission. The more interesting the content of your press release sample, the better chance it will have of getting picked up by journalists.
Here are some examples of boilerplate text that could go:
Company logo (on top)
Contact information (on bottom)
Company website URL
4. Remove any unnecessary links
Remove any unnecessary links
A press release is a one-time read, so you don't want to clutter it with links that aren't relevant or useful. Avoid using "click here" type of links, as well as those that are just plain old text (like Twitter or Facebook). You should also avoid using too many links in your body text—it can make it difficult for readers to navigate through your content and find what they're looking for without spending extra time scrolling through all the extraneous information on each page.
5. Add embedded multimedia (video, images, etc) at the end of your release
There are a few reasons why you should add embedded multimedia at the end of your media release template.
Embedded media can include video, images and audio files that help tell the story behind your company or product.
Embedding these files is a great way to build trust with potential customers who are more likely to purchase if they feel like they know you personally.
It also offers a chance for them to interact with you on social media platforms like Facebook or Twitter where there's an opportunity for more engagement and sales leads from those interested in what you have to offer!
6. Make the press release word count go much lower than 500 words
If you're going to use the first paragraph in your press release to grab their attention, you'll want to make sure it's more than 500 words. While some press releases may only need a few sentences per paragraph, most will need somewhere between 20 and 30 paragraphs of copy.
The second paragraph should explain what is happening and why it matters. This can be done by providing a brief overview of the company or event that triggered the release (if applicable), followed by an explanation of why this information is relevant now (e.g., "We've just launched our new product line").
In this same vein, think about how you feel about something before writing anything else down—and don't hold back! Share your thoughts on how excited about/disappointed with something this means for your company/product/service etc..
7. Get rid of your boilerplate text and make your email feel more personal
Get rid of your boilerplate text and make your email feel more personal
When it comes to writing media release example and emails, there are a few things that can make or break them: how they are written, who they're sent to (and who they're not), and the tone in which they're written. In addition to being incredibly important when it comes to generating a response from journalists or bloggers, getting these elements right will also help you build relationships with potential clients or customers—and that's what we really want!
The first step toward establishing rapport with someone is making them feel like you know them personally. The second step is making sure that whatever information you've provided about yourself doesn't sound like generic copy-paste text from any other person doing similar work in their field; instead of just saying "I'm available for interviews," try something more personalized like "I'm interested in talking about [whatever topic]?" Or even better yet: show off some personality with something along the lines of "I'd love nothing more than being able to provide answers related specifically back towards my area of expertise."
Drop your response rate by following these best practices
Add multimedia.
Make the sample press release template word count go much lower than 500 words.
Get rid of boilerplate text (also known as "generic" or "boring" quotes).
Remove any unnecessary links, such as ones that don't provide information on why your readers should care about what you're saying in this particular piece of content. You can use them for other purposes, but if they're not helping to tell a compelling story about who you are and why people should care about what you're doing—or even better yet, how your product works—they're wasting space and making it harder for searchers to find what they need when searching online for topics related to their industry or interests.* Write a better subject line.*
Conclusion
And there we have it! These seven simple changes can have a big impact on your response rates. If you implement these best practices, then you will see a serious drop in your email volume and also reduce the time it takes to respond to your press releases.
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